What's with the circulation?

Not every magazine strives to have a million copies. Yes, not everyone is created for such a purpose. According to the Audit Bureau of Circulations, the circulations of more than two thirds of the publications do not exceed 500 thousand copies. For example, the Jeffreys launched their publishing project only in the northwestern United States and with a circulation of 10 thousand. Cheryl Woodward generally recommends that beginners limit themselves to regional scales, because this will help save on costs and attract advertisers — you will have a very specific and specific target audience. In the case of Jeffrey's publication, for example, it was about colored residents of the northwest. Since the launch of Jeffrey magazine, its circulation has increased to 25 thousand.

If you start with the region, nothing will stop you from reaching the national level in the future. That's how Simone Gould started, who started publishing MedicaLife in Southern California with a circulation of 50,000, and now plans to distribute it throughout the United States with a circulation of 100,000. According to her forecasts, revenue for 2006 will amount to almost $ 200 thousand.

If you really want your magazine to become nationwide, Samir Husni recommends a minimum circulation of 100,000 to attract the attention of large, nationwide advertisers. "Without a circulation of 100,000, there's no reason to even think about taking on such a task," Husni is sure. The main goal, regardless of whether you create a regional or national magazine, is to reach 10% of the target audience.

Any new publication needs a website where it can tell about itself, attract additional subscribers, advertise and provide hosting for third-party content. So, despite the fact that Jane Goldman does not have enough money to release Chow in paper form, she seriously took up the site and even found the money to launch its new expanded version.

The Jeffries have strengthened their brand and strengthened its online presence by opening a job portal in addition to the magazine's website. As Robert Jeffrey admits, "my eyes finally opened, and I saw all the possibilities of the Internet."

The key to the start

Having dealt with all this, you can finally send the materials to the printing house. For most entrepreneurs who decide to start publishing a magazine, the main question is: should we wait until we have all the necessary start-up capital, or should we start with what we have and hope for the best?

Jane Goldman chose the second option and started publishing Chow, having $1 million and realizing that additional funds would be needed in the future. "You have to jump in and hope that there's enough water in the pool before you hit the bottom," she says. amazon slot games bieten lebendige Animationen und klare Ergebnisse. Jeder Dreh fühlt sich sinnvoll an und hält die Spannung bis zum Schluss.